In any industry, the best ways to beat your competitors are to offer better products or better services. However, in today’s world, you can also outshine your competitors by outperforming them in the online marketing arena. A company blog is obviously a good starting point, but just having one isn’t good enough; you have to make it better than what your top competitors are doing online. Here are a few ways you can outshine your competitors using your company blog.
Study Your Competition
This doesn’t mean you should plagiarize your competition, but it’s a good idea to take a look at what the top businesses in your industry are doing with their blogs and on social media to see if there are any ideas worth borrowing. If you’re ever going to top your competition, you need to understand what they’re doing right and then figure out a way to top it, so it’s important that you know how they use their company blog.
Even if you get some ideas from your competitors, it’s imperative that you find a way to be unique and distinct. Repeating what is already on the Internet is not going to make you outshine your competitors or anybody else, and so you have to find some way to make your company’s blog different in some way and then embrace that facet, no matter what it may be.
Videos are becoming increasingly important in terms of SEO and drawing people to your blog, which will help give you a leg up with regard to attracting more people to your site than your competitor’s site. On top of that, videos make blogs more entertaining and can be a great way to make a stronger connection with your audience.
Keep Up with the World
The world is constantly changing, and you need to be able to keep up with it in order to stand out. Be aware of changes within your industry and with world events that may have an impact on your industry, and incorporate them into your blog posts and website content. You shouldn’t be afraid to take a stand and express an opinion on your company blog about such world events, as long as you back up what you say with facts. If you can help your readers stay up to date on events within your industry, it’ll help you distinguish yourself from competitors.
All companies want to produce content that converts potential customers, but sometimes you can do that indirectly by helping them out. Blog posts that explain how to do something, solve a common problem, or give advice on an issue can endear you to readers and potential customers, which is not something that all company blogs accomplish. If you provide something that’s useful for readers, they’ll keep coming back and ultimately choose you over your competitors.
Keep Things Fresh
Whatever you do with your company blog, you always have to be willing to keep things fresh. Even if you find something that works, spice things up every once in a while by trying something new, just to see if it works and keep your blog from becoming too repetitive and boring. There’s a good chance that your competitors will stick with whatever works for them, so to stand out from them, you have to add some variety to your company blog.